Through the hundreds of amazing projects, hundreds of awesome people and happy clients – we’ve continually tweaked our systems and processes to where they are today. We’ve made great effort to maintain the edge we have today and have developed the following process as a result.
The most important step in the entire process – getting to know you and your business. The more we know about your business and how it operates, your goals for that business, and what pain points you’re currently experiencing – the better we can design and develop a solution that will move your business forward for the foreseeable future.
We’ll dive deep into your daily operations and see how your team currently uses your online pieces. We’ll look at your competitors and research what they are doing well and where they’re not. The goal here is to identify your goals, identify pain points, capitalize on good things competitors are doing, and crush the competition where they are falling short.
During research, we’ll provide onboarding documents that help us get an initial design direction. We’ll have a kickoff call to go over the design questionnaire and take that info, along with our research to begin design.
Once we’re armed with our research – it’s time to take all that data and create an effective plan for your project. We’ll established the overall goal of your website and then block out individual goals on a page per page basis – and then take that a step further by planning out the key influences each piece of content must invoke to get the user (your customer) to reach that goal.
We’ll put together wiremaps that focus on the idea and logic of each page – what pieces go where – before we begin design. Once the content pieces are in place and the functions (if any) of those pieces are identified – we’ll start prototyping how your pages will look.
The fun part that we ALL LOVE – design! This is where our talented designers will breath life into all that research, strategy, and wireframes to create stunning and visually compelling creations that tell your brand’s story.
We’ll go through several iterations on page design until your 100% satisfied with the overall look and feel. All of this, of course, is created with superior UX/UI design fundamentals in place. We’ll test iterations with focus groups and your feedback until the final result is a super polished, gorgeous digital work of art that we’re proud of and converts your users into customers.